Women's Voices Essay Example | Topics and Well Written Essays - 1000 words

Womens Voices - Essay ExampleAs a specific brand presented across distinct showrooms in major US cities, Wacoals product line btemptd appears to be creating a mercenary space for swimwear and lingerie exclusively oriented toward women and their well being. However, the way these products are exhibited and advertised suggests that the telephoner uses stereotypic concepts on womens beauty and practically undermines the genuine comfort and health issues.DiscussionWacoal has created a powerful commercial-grade cult around its recently launched swimwear-cum-lingerie range named btemptd. This brand specific space can be regarded as a extremely distributed conceptualization and materialization of the companys lingerie products across various media. Wacoal showrooms with btemptd swimwear have been prepared along with other evolving business methods like online retiling and web based marketing. According to the website of Wacoal, make women look and feel their best has always been a part of Wacoals mantra (paragraph 1). Such a location might appear to be pro-feminist for a while. Having desire to look attractive can be regarded as an innate property of human beings irrespective of gender. For a young missy, honing beautiful looks or proper planning and dresses can lead to an effective makeover in a positive boot aimed at harnessing a give personality. Visiting the website of btemptd product line or a showroom exhibiting Wacoal swimwear.... a young girl, honing beautiful looks or proper grooming and dresses can lead to an effective makeover in a positive direction aimed at harnessing a better personality. Visiting the website of btemptd product line or a showroom exhibiting Wacoal swimwear, a spectator can easily find out that the presentation techniques used are highly dedicated to the beautification of women in general and young ladies are being particularly targeted. In the words of Wacoal, btemptd is actually a range of sexy, sophisticated, and flirty lingerie (Wacoal, paragraph 2), aimed at exciting young girls. Implementing an analytical rase of view, however, it can be stated that this approach of Wacoal is quite inter-contradictory. On one hand, the company states that it is concerned rough womens health and comfort issues, and the main target is to provide utility oriented innerwear. On the other hand, it is highly reluctant of using a bulky or less attractive girl (say, with caliginous complexion or a blunt nose) as its model or ambassador for practically exhibiting the lingerie. Clearly, this is a kind of prejudice which gives rise to internalized oppression. From the perspective of women in general, such an approach on the part of a commercial giant will attach extra value to physically more attractive women in the society. Furthermore, the companys claims about its sense of corporate social responsibility remain quite ambiguous. The company states that it is committed to spreading awareness on breast cancer, whereas i ts sole publicity stance is based on womens physically beauty and sexy appearance. The concept behind visualizing the ideal female model for a lingerie product is based on the perspective and desires of men, not women. So a young girl must feel good when she is