Marketing Assignment Essay

My chosen retailer is set up n stool a bun in the oven which is a phoner have goted by South African entrepreneur Raymond Ackerman in 1967. split n profit was able to gain a large sh are of the grocery store because Raymond Ackermans policy of putting oblation guests the best value for their specie before profit maximisation and heterogeneous social responsibility programmes have made them a household in South Africa. Question 1 plump n turn over bridge over the following gaps * Space. * Time. * Information.The space and time, value gaps are bridged by pick n pay, by establishing what the marketplace really wants and providing consumer what they want at the right equipment casualty in the right environment. -Information on products is readily unattached in stores during promotions and more often than not accessible in store. - beak n constitute offers financial services give care credit on large purchases like appliances. -Through bridging these gaps Pick n Pay ha s been able to establish long verge relationship with consumers. Question 2An organisation has to perform its primary & auxiliary marketing activities efficiently and in a timely manner to determine that the needs/ of the customer are met. Pick n Pay as well owns its own carry-over fleet so they have more control over encounter demand on time. * Pick n Pay conducted detailed market research in order to properly serve its market as all store formats are as diverse as the geographic area they opearned run averagete in, from the large hypermarkets to the express stores in petrol stations, they provide to all different market segments.Pick n Pay also own Boxer supermarkets which cater to low income groups much(prenominal) as countryfied areas. * They form of standardisation and grading is their policy of giving consumers double their money back on Pick n Pay products if they not contented with the quality, This policy enabled Pick nPay to gain the trust of consumer which t ranslates into node loyalty. All former(a) products offered by Pick n Pay have to follow certain regulations before being offered to the public.Pay has to take the demand steps to ensure that products like fruits are available all year round which means such products need to be stored in fridges and other products have to be stored properly so they presumet involve deadening before getting to the actual store so they dont incur any losses. * The risk of loss or damage is to be mitigated by the form of having insurance policy to spawn the wrinkle. * Pick n Pay borrows money from banks to cover the day-to-day operations Raymond Ackerman submits many callinges that were destined for greatness failed because they didnt have enough gold to run their daily operations.I would say Pick n Pay uses the societal marketing-oriented concept because of their environmental initiatives which have even gained the organisation a Sunday Times Top Brand Grand Prix award for the company that did the most to promote green issues and social upliftment of communities. Raymond Ackerman stresses the importance of doing good business which means implementing sustainable practices in the work environment and doing what the business is stimulate to do in terms of social responsibility.Here are approximately environmental initiatives have introduced * Green Products- Products that are 100% recyclable with officious ingredients that are made from sustainable, indispensable ingredients. * Introduced limited edition eco-friendly bags to limit the use of shaping bags * Pick n Pay vehicles use a low entropy content diesel and ozone-friendly lubrication oils. * Setting up recycling points at Pick n Pay stores * In 2009 they opened up 3 Pick n Pay express stores, starting a new era of green retailing.These type strategies will gain the business long term customers because of its awareness of contributing positively to the environment. Question 4 I would say my chosen retailer has evolved to this level because they the good relationship it has with its stakeholder thats why they have been able to offer the market such good prices and inwardly any business you need to maintain good relationship with your suppliers for example, this would ensure that everything is delivered in a timely time and with your employees to ensure that their product are product and know whats expected of them.Pick n Pay has a number of policies and guidelines to govern relationships with its stakeholders so every interaction with its stakeholders is virtuously sound and is in line with the correct practices so that customers are satisfied and customers are retained. Question 5 5. 1 The micro environment of Pick n Pay is its internal stakeholders which would be * Employees * Investors * Management The business has proficient control over this environment. The market environment is the outside of the business and the business can only control this environment to a certain degree.The m arket environment comprises of * Suppliers * Competitors- Checkers,Spar,Woolworths. * Customers * General Public Brand Perception and Brand awareness. 5. 2 Pick n Pay is a company that focuses a mound on physical environment and socio economic issues as it recognises the importance of sustainability practices in its business due to the fact that natural resources are not available in infinite quantities and the damage us humans are doing to the environment. Pick n Pay has also implemented programmes that challenge socio economic issues such as unemployment.Here some the changes and programmes implemented to adapt to changes/trends in the macro environment * Setting up recycling points at Pick n pay which in turn provides employment. * Green products 100% recyclable products with natural active ingredients that dont harm the environment. * BEE programmes which allows people from disadvantaged backgrounds to own a Pick n Pay franchise store. * Pick n Pay company also recently exten ded its Green celestial orbit of household products to include garbage bags made from 100% recycled material, 70% of which is post-consumer recycled materials.