Marketing management Essay

Marketing direction assignment 1Case studyQuestion for discussion1-give examples of needs, wants, and invite that sort a-bear client demonstrate differentiating distributively of these three concepts. What are the implications of each on build a-bears put through? The build a- bear go with can really differentiating between needs, wants, and demand by gives the guest a free choice to create a bear by your accept personalization so that the experience that customer need to make a repute to the product and to satisfied all kind of customer and what they want ,need or demand .The build a- bear actions are very precise and ameliorate because clark never forgetting what is like to be a customer and ask customer about what they want and she thinks like a customer. In every action build a- bear make customer more related and contiguous by sharing the experience of build a- bear together with your parents. The conjunction achieve to gives to her customer needs, wants, and demand .2- In detail, describe all facets of Build-A-Bears product. What is beingness exchanged in a Build-A-Bear transaction? When the babyren try to build a bear he gets through some station first (choose me) where the youngster choose unstuffed animal from a bin. At (stuff me) station when the animal comes to life. at that place is (hear me) station, where customer decide whether or non to includes (voice box) , (stitch me) where the child stitches the animal close up , (fluff me) where the child can give the animal a blow- dry spa treatment, (dress me) filled with accessories galore . Thats better than just buy the case or the stuffed animal and go.3- Which of the five marketing management concepts best describes Build-A-Bear shop? Build a- bear workshop can be describes as social marketing.4- Discuss in detail the entertain that Build-A-Bear creates for its customers?Build a-bear create a strong relationship and makes a value to the product through combat-ready with custome r, interact, offering a good experience.They create social environment with child and their parents, its not just a toy shop its a relationship its goal to satisfy you and gives you what you want.5- Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not? YesBecause they always lets customer choose, try, feel, and create an experience, also they build strong, loyal relationship. Build a- bear company always look antecedent and expanding in their shops ,ideas they also has create web website and game site so they expanding through customer need and opinion . Its not just a toy store its vision that distil first on how to satisfy and how to build the concept of customer value creation. I think that build-a- bear will counties growth and earn customer loyalty.